CLARITY CALL
BRAND CLARITY • ESTABLISH ROUTINE • CONTENT STRATEGY• IGNITE OPPORTUNITY
Before the call
You’ll receive a pre-call questionnaire that will get you thinking in the direction that will allow you to see your offering with immense opportunity. This questionnaire will touch on all the topics we’ll discuss in our call.
DURING THE CALL
I’ll help you nurture the place you are, as a foundation. We will discuss the healthiest state of balance for you and your brand. We’ll touch on the current prospective you have for your offering. Then, we’ll address the current problems, and determine where the potential resides. You’ll feel understood and optimistic about the future opportunities your brand has. We’ll discuss detailed ideas and concepts to ignite your brand’s authentic offering statement, content strategy/plan, an inspiration/community collaboration guide, audience profiling, and visioning for the next 5 years.
AFTER THE CALL
You’ll receive an “Offering manifesto” that includes:
Authentic offering statement that will support your brand's unique brand identity and overall mission/message.
A content strategy- including social media specifics, types of content, tactics, and frequency.
A clear depiction of your target audience that is used as a reference when developing content & brand messaging.
An overview on where you find inspiration; community groups, individuals, media, brands, businesses, etc. This helps ignite inspiration within your own brand, keeps you in touch with potential collaborations opportunities, and ways to support your community (while they support you!).
Lastly, it will outline goals for where you want your brand to evolve within the next 1/3/5 years.